Born to modest means (in Brooklyn, N.Y., in 1944), Goldberg traveled to the West Coast as a young man (initially living in Berkeley, Calif.), landed a contract in Hollywood, worked his way up through the ranks (writing the occasional script for The Bob Newhart Show, M*A*S*H, and The Jeffersons), and with the sensational success of Family Ties rose to a preeminent position at the top of America’s cultural landscape. As it turns out, Goldberg’s life has a touch of the Reagan narrative arc. But the man who created him was Gary David Goldberg. Fox who brought Alex to life on Family Ties, which ran from 1982 through 1989 on NBC. While Alex’s views frustrated his former-hippie parents, Steve and Elyse, they delighted the tenant of 1600 Pennsylvania Ave., who considered Family Ties his favorite show. He read the Wall Street Journal (of course), wore sweater vests, carried a briefcase to high school, and had a poster of Bill Buckley on his bedroom wall. For him, it was always morning in America.
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